About Apollo Strategy Group

Does your company culture leverage the genius of the diverse perspectives of everyone on the team? We’ll help you shift company culture to make sure the true genius of your diversity rises to the top.

Our Approach

At Apollo Strategy Group, we focus obsessively on our clients’ desired outcomes. We treat every engagement as a change management initiative to make sure the improvement sticks. We ensure that our clients increase their capacity to be effective long after the engagement ends by looking courageously at their current realities to create the conditions for their dreams. We care way more about our clients’ outcomes than we do about deliverables.

Our Way, Our Mission, Our Values

Our Way
Our Mission
Our Values

Apollo Strategy Group helps companies, teams, and executives focus on what matters most, maximize resources to work smarter, and execute their strategies. A Black-owned and operated start-up, we partner with corporate leaders and teams to achieve ambitious goals by delivering bespoke, innovative individual coaching, corporate leadership and DEI training, strategic business consulting, and enterprise performance improvement.

Apollo Strategy Group draws its philosophy and methodology from Dr. Apollo Emeka’s experiences in the FBI, US Army Special Forces, entrepreneurship, academia, parenting, and navigating life as an observant human. His goal-oriented approach to reaching personal and organizational heights leverages circumstances to the greatest degree possible.

We work with ambitious, growth-minded clients who need help getting to the next level. This client-commitment to the journey is important because our methods are rigorous and designed to accelerate performance that is already at high levels.

To help people reach their full potential by delivering innovative individual and group coaching experiences.

Courage – Be decisive in the face of fear.

Intention – Be thoughtful and deliberate.

Authenticity – Be you, unapologetically.

Inclusion – Be empathetic & bring people together.

Growth – Be passionate about change.


The Team

Dr. Apollo Emeka

Dr. Apollo Emeka

Founder & CEO

Dr. Apollo Emeka

Apollo is the Founder and CEO of Apollo Strategy Group, an innovative leadership and strategy consultancy for business leaders, companies, and the Next Wave of ventures launched by diverse and impactful founders. Since its inception, Apollo Strategy Group has created over $500m in value for 100+ high-performance leaders and businesses in industries such as technology, real estate, professional services, and entertainment by developing bespoke strategies and providing hands-on implementation. Prior to founding Apollo Strategy Group, Apollo launched and sold a business he scaled from one to seven locations within four years while serving as an FBI Intelligence Analyst. In 2022, he retired from a decorated 20-year military career as a U.S. Army Special Forces Green Beret and a U.S. Military Intelligence Analyst. Apollo has a Doctorate of Policy, Planning and Development from the University of Southern California and lives with his wife and two children in Pasadena, CA.

Windy Watson-Crick, Esq.

Windy Watson-Crick, Esq.

Head of Engagement

Windy brings her breadth of experience in government, education, non-profit, law, and business to Apollo Strategy Group. Windy helps Apollo Strategy Group clients develop and meaningfully implement pragmatic strategies that produce desired outcomes. She earned a Bachelor of Arts in Sociology from the University of Michigan (Go Blue!) and her Juris Doctor from Loyola Law School – Los Angeles. Windy is also a Certified Information Privacy Professional and ScrumMaster. A proudly bred Detroiter, she lived throughout the States before settling down in Los Angeles in 2016. Windy brings the expertise she has collected along her career and parenting journey – keen listening, candid communication, sharp analysis, insatiable curiosity – to her work here as strategic thought partner, organizational change lead, and firm bridge between idea and action.

Sharena DeRouen

Sharena DeRouen

Major Projects Coordinator

Sharena is an energetic tactician who supports all of Apollo Strategy Group’s internal and external initiatives. Sharena earned a Bachelor of Arts in English with a minor in Creative Writing at Spelman College. She expanded her writing and storytelling expertise by earning a Master of Fine Arts degree in Screenwriting at California’s very own Chapman University Dodge College of Film and Media Arts. Drawing from her storytelling experience – interning with the nation’s first and only weekly film festival to being a Script Supervisor on set – as well as her managerial operations and customer service leadership experience, Sharena ensures Apollo Strategy Group exceeds our clients’ expectations.

We understand what it feels like to be overwhelmed and not be able to successfully implement your brilliant strategy.

It can be a struggle to achieve ambitious goals. You want a way to  reach your goals with low stress and the support from a competent, high-performing team. We know you want to become a confident industry leader of an elite team, and it’s wrong that it’s so hard to get everyone on the same page. 

At Apollo Strategy Group, we get it. 

We are committed to helping you develop and implement a brilliant strategy so you can stop feeling helpless and overwhelmed by that change that needs to happen to hit those really big goals. The process is simple: 1) set an ambitious long-term goal that excites and focuses the team, 2) get a plan powered by diverse perspectives to unify the team, and 3) use Apollo Strategy Group as your guides to help implement the strategy. A simple plan to get extraordinary results.

We believe everyone should have the tools necessary to cultivate an environment of high-performance. We’ll help you strategize so that you can have everyone one the same page in order to get there.